Universal Orlando

The Wizarding World of Harry Potter™ - Diagon Alley™

Passing through the brick entrance in the London embankment will lead your attendees to Diagon Alley™, the famous cobblestone street that’s home to some of the best-known shops and establishments in the wizarding world. Timeworn and tottering shopfronts cast shadows on either side of the street, which features the imposing Gringotts™ bank building at the far end, with a fire-breathing dragon towering on top. Inside the bank is the multi-dimensional thrill ride, Harry Potter and the Escape from Gringotts™.

King’s Cross Station is adjacent to Diagon Alley™…here your attendees can ride the Hogwarts™ Express to The Wizarding World of Harry Potter™ - Hogsmeade™ at Universal Islands of Adventure to connect both lands for an unforgettable two-park event.

The Hogwarts™ Express will be closed for planned maintenance from December 10th to December 16th. The attraction will reopen for guests on December 17th, 2023.

Click here to find out more about The Wizarding World of Harry Potter™ - Hogsmeade™

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The Wizarding World of Harry Potter™ - Diagon Alley™
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Pat O'Brien's®
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Harry Potter and the Escape From Gringotts™

At the far end of Diagon Alley™ stands Gringotts™, the goblin-run bank. Inside, your attendees will experience a pulse-pounding adventure on the mind-blowing 3D thrill ride that puts them right in the middle of the action as they navigate their way through the perils of the Gringotts™ vaults – encountering Harry, Ron, and Hermione along the way!

Merchandise Stores


Your attendees can purchase their own Ollivanders™ wand, or choose from a selection including Harry Potter™ film character wand replicas, collectible wand sets and more.

Weasleys’ Wizard Wheezes

Fred and George Weasleys’ colourful shop offers a cornucopia of novelty items, magical jokes, and toys.

Borgin and Burkes™

Located in Knockturn Alley, the shelves of this shop are lined with Dark objects such as Death Eater masks, skulls, and other sinister items.

Madam Malkin’s Robes for All Occasions

Your attendees will find assorted wizardwear, from Hogwarts™ school uniforms to authentic wizard robes.

Magical Menagerie

Attendees can shop for furry, feathered, or scaly creatures of all shapes and sizes.

Wiseacre’s Wizarding Equipment

Here your attendees will find a variety of wizarding wares and supplies including telescopes, magnifying glasses, and more.

Quality Quidditch™ Supplies

Attendees can browse clothing and equipment from the wizarding world’s most popular sport, including sweaters, brooms, and other paraphernalia.

Authentic Dining

Leaky Cauldron™

Your attendees will dine on traditional British fare including cottage pie, fish and chips, bangers and mash, and of course, they can enjoy a frothy Butterbeer™.

Florean Fortescue’s Ice-Cream Parlour

Your attendees can enjoy scoop and soft-serve ice-cream in a variety of interesting and unique flavors, such as strawberry and peanut-butter, plus other delicious treats.


The Tales of Beedle the Bard™

This new stage show features a troupe of four from the Wizarding Academy of Dramatic Arts who have set up to perform a trunk show using stylized scenic pieces, props and puppetry fabricated by Emmy-award-winning designer Michael Curry. The performers retell two of the famed tales of Beedle the Bard, a 15th-century author of wizarding fairytales, including "The Fountain of Fair Fortune" and "The Tale of the Three Brothers."

Celestina Warbeck and the Banshees

This swinging show features never-before-heard songs including, "A Cauldron Full Of Hot, Strong Love," "You Stole My Cauldron But You Can’t Have My Heart" and "You Charmed The Heart Right Out Of Me" – titles all created by J.K. Rowling.